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| RI Stormwater Solutions Statewide campaign |
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You might have seen these ads and heard these radio spots in the Summer of 2008. This area of the website allows us to archive all of the statewide outreach that we’ve crafted to convey our messages about stormwater to Rhode Islanders. For outreach to municipalities, please visit the Resources link.
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| Ads and Radio |
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Bus Kings:
The “Uncle Jack” ad ran on 15 buses: ½ of which originated from the Providence RIPTA garage and ½ of which originated from the Newport RIPTA garage. The bus kings ran for 2 months, July-August 2008.
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Bus Shelters: 
The “Scary Dad” ad was placed on 12 bus shelters scattered around the state at sites where the RIPTA buses to South County pick up riders. The shelter ads were run for 2 months, July-August 2008.
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Radio Spots, 15 seconds: mp3
Short radio spots aired for 6 weeks on selected CLEAR stations (WHJJ, WHJY, WWBB, WSNE). There were approximately 9 spots per week/per station, with 216 commercials running over a 6-week time period, beginning on July 14, 2008. It was projected that approximately 389,900 adults were reached by the commercials, and each listener heard them an average of 4.2 times per week for the 6-week run.
Week One Radio Times
Week Two Radio Times
Week Three Radio Times
Week Four Radio Times
Week Five Radio Times
Week Six Radio Times
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Radio Spots, 30 seconds: mp3
A longer version of the spot ran on WPRO AM and FM radio stations over the same period.
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Life-size, 76” Cut-Out Displays:
Life-sized displays of the “Scary Dad” ad were placed at 10 locations statewide. Did you see him?
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| Press releases |
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URI students are part of the pollution sollution (2008) [ please click here for gallery ]
University of Rhode Island, DOT, DEM, and Other Supporters Kick Off “Know Where It Goes” Campaign (2008)
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| Published Articles |
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URI students mark storm drains in town by Chris Sheldon, Westerly Pawcatuck Press (2008)
CELS 101 students launch effort to curb storm drain pollution (2008)
Taking Action! Volunteers Pitch in for a Cleaner Bay by Mary Grady, Natural News Network (2008)
Headed for a fish kill? by JOHN HOWELL (2008)
New campaign aims to cut pollution to Narragansett Bay By Peter B. Lord, Journal Environment Writer (2008)
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| Campaign Research |
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2008 Pre-Campaign Survey of Rhode Island Residents
2008 Survey Summary
2009 Post-Campaign Survey of Rhode Island Residents
2009 Survey Summary
For additional research that was conducted prior to the statewide campaign, please visit our Stormwater Advisory Administrative website.
http://www.uri.edu/ce/wq/RESOURCES/STORMWATER/advisory.htm
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